{ "_about": "Hand-written catalogue copy per design, keyed by designCode. 'artwork' describes literally what is printed; leave it empty when there is no artwork image yet. Edit freely; /catalog/ reads this file on every request.", "designs": { "DA": { "artwork": "Huge black block letters reading \"DAD'S APPRENTICE\" with a bright orange excavator perched on top of the word DAD'S, its bucket arm reaching up and over the lettering.", "pitch": "Our signature design. Dad's Apprentice is for the kid who follows Dad everywhere: out to the ute, around the shed, down the aisles at Bunnings. The cartoon excavator gives it a bit of fun for little ones, while the big bold text reads clearly from across a work site or a crowded playground. Put their name on the front and they're officially on the crew.", "perfectFor": ["Kids of tradies and machine operators", "A child who wants to dress like Dad", "Christmas and birthday gifts from Dad or Grandparents", "Book Week dress-up as a worker", "Matching photos with Dad in his own hi-vis"] }, "DLA": { "artwork": "Clean, bold black lettering reading \"DAD'S LIL' APPRENTICE\" across two lines, no illustration.", "pitch": "All the charm of Dad's Apprentice in a simpler, text-only layout, with that extra \"Lil'\" that makes it just right for babies, toddlers and the youngest helpers. It's a classic choice for a newborn gift to a tradie family or a first birthday keepsake.", "perfectFor": ["Babies and toddlers (sizes from 00)", "Baby shower or new-baby gifts for tradie families", "Parents who prefer a clean, text-only look", "Younger siblings matching an older Dad's Apprentice"] }, "DB": { "artwork": "Bold black \"DAD'S BOSS\" lettering with an orange bulldozer pushing its blade into the word DAD'S, motion lines behind it.", "pitch": "Everyone knows who really runs the show. Dad's Boss flips the script for the little one who has the whole household, and Dad, wrapped around their finger. The bulldozer charging into the lettering makes it cheeky and playful, and it gets a laugh on every job site, school run and family barbecue.", "perfectFor": ["Strong-willed toddlers who call the shots", "Funny gifts for a new dad", "Father's Day photos", "Kids whose dad is a supervisor or business owner"] }, "MB": { "artwork": "Bold black \"MUM'S BOSS\" lettering with an orange bulldozer pushing into the word MUM'S.", "pitch": "The Mum version of our cheeky Dad's Boss design. Mum's Boss is for the little one who keeps Mum on her toes, and a fun nod to all the tradie mums, site mums and working mums out there. It's a great gift for a new mum with a sense of humour.", "perfectFor": ["Kids of tradie mums", "Mother's Day gifts", "Baby shower gifts", "Families who already have a Dad's Boss and want a matching set"] }, "MA": { "artwork": "Black \"MUM'S APPRENTICE\" lettering with a crossed claw hammer and green spanner icon beside MUM'S.", "pitch": "For the kid who's always right beside Mum, whether she's a sparky, a chippie, a farmer or the household's resident fix-it expert. The crossed hammer and spanner make it clear this apprentice means business. It celebrates mums on the tools and the kids who idolise them.", "perfectFor": ["Kids of tradeswomen", "Mother's Day gifts", "Little helpers in Mum's garden or workshop", "Siblings matching a Dad's Apprentice"] }, "DSIDE": { "artwork": "Bold black block lettering reading \"DAD'S SIDEKICK\" on two lines, no illustration.", "pitch": "Every hero needs a sidekick. This bold, simple design is for the kid who rides shotgun on every trip to the tip, the hardware store or the footy. It suits any dad, not just tradies, so it makes a versatile gift.", "perfectFor": ["Any dad-and-kid duo, trade or not", "Weekend adventure buddies", "Father's Day", "Parents who prefer a clean, text-only design"] }, "FORE": { "artwork": "Large black block letters reading \"DAD'S FOREMAN\" on two lines, no illustration.", "pitch": "Dad might do the work, but this little one supervises every move. Dad's Foreman is for the kid who gives the instructions, checks the job and points out what Dad missed. It's a favourite with construction families.", "perfectFor": ["Kids of builders and construction workers", "Bossy toddlers (in the best way)", "Father's Day and birthdays", "Siblings: pair with Dad's Apprentice"] }, "FISH": { "artwork": "", "pitch": "For the little deckhand who never misses a fishing trip. Fishing Dad's Apprentice is for kids who'd rather be on the boat, the jetty or the beach with a rod than anywhere else, and the bright hi-vis makes them easy to spot near the water.", "perfectFor": ["Kids of keen fishermen", "Camping and boating holidays", "Father's Day gifts", "Families who live by the water"] }, "UNC": { "artwork": "", "pitch": "Uncles deserve a crew too. Uncle's Apprentice is for the niece or nephew who thinks their uncle is the coolest person alive, and a great gift from the uncle himself.", "perfectFor": ["Gifts from an uncle to a niece or nephew", "Kids whose uncle is a tradie", "Family photos and gatherings"] }, "PH": { "artwork": "Black \"POP'S HELPER\" lettering with a crossed claw hammer and green spanner icon beside it.", "pitch": "A grandparents' favourite. Pop's Helper is for the grandkid who spends weekends in Pop's shed, fixing things that weren't broken and handing him the wrong tools. It's one of our most popular gifts from grandparents and turns an ordinary Saturday into a memory.", "perfectFor": ["Gifts from grandparents", "Grandkids who love time in Pop's shed or garden", "Christmas and birthday presents", "Grandparents' Day"] }, "PAH": { "artwork": "Large black \"PA'S HELPER\" lettering with a crossed claw hammer and green spanner icon.", "pitch": "The same much-loved design as Pop's Helper for families who call Grandad \"Pa\". It's for the little one who tags along to the shed, the veggie patch and the hardware store, and it's a perfect present from Pa himself.", "perfectFor": ["Families who call Grandad \"Pa\"", "Gifts from grandparents", "Grandkids who help in the garden or shed", "Christmas presents"] }, "GDADH": { "artwork": "Large black \"GRANDAD'S HELPER\" lettering with a crossed claw hammer and green spanner icon underneath.", "pitch": "For families who call him Grandad. This little helper is always ready with the tape measure (and a few too many questions). It's a heartfelt gift from Grandad that keeps on giving every time it's worn.", "perfectFor": ["Families who call Grandad \"Grandad\"", "Gifts from grandparents", "Weekend helpers in the shed or garden"] }, "GPAH": { "artwork": "Large black \"GRANDPA'S HELPER\" lettering with a crossed claw hammer and green spanner icon underneath.", "pitch": "Grandpa's right-hand kid. It's the same timeless helper design, made for families who call him Grandpa, and great for the little one who's always first out to the shed.", "perfectFor": ["Families who call Grandad \"Grandpa\"", "Gifts from grandparents", "Christmas and birthdays"] }, "NONOH": { "artwork": "Large black \"NONNO'S HELPER\" lettering with a crossed claw hammer and green spanner icon underneath.", "pitch": "For Italian-Australian families and every grandkid who helps Nonno in the garden, the shed or the tomato patch. It's a proud, personal gift that celebrates heritage and family.", "perfectFor": ["Italian-Australian families", "Gifts from Nonno and Nonna", "Grandkids who help in the veggie garden"] }, "POPPYH": { "artwork": "Large black \"POPPY'S HELPER\" lettering with a crossed claw hammer and green spanner icon underneath.", "pitch": "Made for families who call him Poppy. It's the same much-loved helper design for the grandkid who's never far from Poppy's side.", "perfectFor": ["Families who call Grandad \"Poppy\"", "Gifts from grandparents", "Christmas and birthdays"] }, "SS": { "artwork": "Bold black \"SITE SUPERVISOR\" lettering, with SITE above a thick rule and SUPERVISOR between two heavy horizontal bars, like a site sign.", "pitch": "Every site needs someone keeping an eye on things. Site Supervisor has a clean, official look that's equally at home on a toddler inspecting the backyard or a dog doing the rounds. It's one of the few designs available for kids, hoodies and our dog shirts.", "perfectFor": ["Kids of builders, project managers and site supervisors", "Toddlers who inspect everything", "Dogs who patrol the yard (also available as a dog shirt)", "Matching kid-and-dog sets"] }, "SUP": { "artwork": "\"SUPERVISOR\" in bold black lettering framed above and below by silhouettes of tools: adjustable spanner, screwdriver, saw, hammer and spanners.", "pitch": "The tool-silhouette border makes Supervisor one of our most striking designs. It's for the kid who has opinions about how every job should be done, and it works across construction, mining and every trade in between.", "perfectFor": ["Kids of any trade", "Construction and mining families", "Kids who like to be in charge", "A unisex design that suits everyone"] }, "NB": { "artwork": "\"THE NEW BOSS\" in stacked lettering: THE and BOSS in black, NEW in bright orange between two black rules, flanked by two orange stars.", "pitch": "There's a new boss in town. This one's made for babies and new arrivals, and it's a brilliant gift for a tradie family welcoming a little one, or a big-sibling announcement shirt. The gold stars make it feel like a celebration.", "perfectFor": ["Newborns and babies (from size 00)", "Baby shower gifts", "Pregnancy and birth announcement photos", "First birthdays"] }, "1ST": { "artwork": "Bold black \"1ST YEAR APPRENTICE\" lettering with a crossed hammer and green spanner icon and a yellow-and-black hazard-stripe underline.", "pitch": "Fresh on the tools and learning fast. 1st Year Apprentice is a favourite for first birthdays, cleverly marking a baby's first year on the job. The hazard-stripe underline gives it a proper work-site look.", "perfectFor": ["First birthday outfits and cake-smash photos", "Babies and toddlers of tradies", "New-baby gifts", "Any kid starting their 'apprenticeship' with Mum or Dad"] }, "2DIG": { "artwork": "\"I'm 2 and DIGGING it!\" with a huge black number 2, an orange bulldozer on the left and an orange excavator on the right digging into the number.", "pitch": "The ultimate second birthday shirt for a digger-mad toddler. The giant number 2 with the bulldozer and excavator at work makes it the star of any construction-themed party, and it's still a favourite shirt long after the cake is gone.", "perfectFor": ["Second birthdays", "Construction or digger-themed birthday parties", "Kids obsessed with diggers and bulldozers", "Birthday photos"] }, "3DIG": { "artwork": "\"I'm 3 and DIGGING it!\" with a large black number 3, an orange bulldozer and an orange excavator working around it.", "pitch": "Turning three and loving every minute. This one's a birthday shirt for the kid who knows every machine at the construction site by name. It's great for digger-themed parties and photos.", "perfectFor": ["Third birthdays", "Digger and construction-themed parties", "Kids who love heavy machinery"] }, "4DIG": { "artwork": "\"I'm 4 and DIGGING it!\" with a large black number 4, an orange bulldozer and an orange excavator working around it.", "pitch": "The fourth birthday edition of our digging series. Big, bold and full of machinery, it's perfect for the birthday kid who wants a construction party.", "perfectFor": ["Fourth birthdays", "Construction-themed parties", "Digger-loving kids"] }, "DD": { "artwork": "An orange tip truck loaded with dirt beside an orange excavator scooping more in, above bold black \"DIGGER DRIVER\" text and an orange script \"in training\".", "pitch": "For kids who stop dead every time they see an excavator. Digger Driver in Training is a full work scene, with an excavator loading a tip truck, that little machine fans pore over. It's one of our most popular designs and a guaranteed hit with toddlers and preschoolers.", "perfectFor": ["Kids obsessed with diggers and trucks", "Kids of plant operators and earthmovers", "Birthday and Christmas gifts", "Sandpit and backyard excavation projects"] }, "EXEX": { "artwork": "", "pitch": "For the kid (or dog!) who digs holes everywhere, in the sandpit, the garden or the backyard. Excavation Expert celebrates every little earthmover, and it's available for kids, hoodies and dog shirts.", "perfectFor": ["Kids of earthmovers and excavator operators", "Dogs who dig up the garden (dog shirt available)", "Sandpit enthusiasts", "Construction and mining families"] }, "DX": { "artwork": "An orange warning triangle with an exclamation mark beside \"WARNING\" in orange outline letters, over bold black \"DEMOLITION EXPERT\", with a small orange wrecking-ball crane swinging into the text.", "pitch": "Fair warning: this kid knocks everything down. Demolition Expert is for the toddler who flattens block towers, sandcastles and the occasional lounge room. The warning sign and wrecking ball make it funny, and parents of busy little ones relate instantly.", "perfectFor": ["Busy, high-energy toddlers", "Kids of demolition and construction workers", "Funny birthday gifts", "Construction-themed parties"] }, "LMD": { "artwork": "\"LITTLE MISS DEMOLITION\" in bold black lettering above an orange tracked crane with a wrecking ball swinging on its cable.", "pitch": "For the little girl who's tougher than the boys on the job site. Little Miss Demolition celebrates fearless girls who love machines, mess and knocking things down. It's one of our most-loved designs and looks fantastic in our hi-vis pink.", "perfectFor": ["Girls who love trucks and machinery", "Daughters of tradies", "Pink hi-vis fans", "Birthday gifts for adventurous girls"] }, "CRANE": { "artwork": "An orange crawler crane with its lattice boom and hook raised, beside black \"CRANE OPERATOR\" lettering and an orange script \"in training\".", "pitch": "Every big build starts with a crane. Crane Operator in Training is for the kid who looks skyward at every construction site and the children of crane operators, doggers and riggers. The illustrated crane is detailed enough to keep little machine-spotters happy.", "perfectFor": ["Kids of crane operators, doggers and riggers", "Kids who love cranes and tall buildings", "Construction families", "Birthday gifts"] }, "MINM": { "artwork": "A yellow mining haul truck piled with ore, a yellow hard hat with headlamp, and a pickaxe and shovel, above \"MINI MINER\" in bold black lettering outlined in gold.", "pitch": "From the Pilbara to the Bowen Basin, Mini Miner celebrates Australia's mining families. The giant haul truck, hard hat and pickaxe tell the story, and it's a proud shirt for the kid of a miner, especially one who is counting down the days until Mum or Dad gets home.", "perfectFor": ["Kids of miners and FIFO workers", "Mining towns and families", "Kids who love giant trucks", "Gifts for mining families"] }, "FIFO": { "artwork": "\"FIFO\" in gold-outlined lettering above a yellow twin-engine plane flying over a navy house shape containing a crossed pick and shovel, with \"HOME TEAM BOSS\" in large black and gold lettering below.", "pitch": "For the kids holding the fort while Mum or Dad is away on swing. FIFO Home Team Boss honours the families behind Australia's fly-in fly-out workforce, the little ones who count down the days and run the house in the meantime. It's a meaningful gift for any FIFO family.", "perfectFor": ["Kids of fly-in fly-out workers", "Mining and offshore families", "Gifts to cheer up a FIFO household", "Airport welcome-home photos"] }, "FH": { "artwork": "A green tractor above bold dark-grey slab-serif lettering reading \"FARM HAND\".", "pitch": "For the kid who's happiest in gumboots. Farm Hand is for the little one who helps feed the chooks, rides in the tractor and checks the fences. The hi-vis also makes them easy to spot in the paddock, which customers tell us they love.", "perfectFor": ["Farm and rural kids", "Kids who love tractors", "Gifts from farming grandparents", "Agricultural shows and field days", "Keeping kids visible in the paddock"] }, "JACK": { "artwork": "A brown cowboy hat, a windmill, a lasso rope and a barn behind \"JACKAROO\" in brown western lettering, with \"in training\" in script and a pair of cowboy boots.", "pitch": "Saddle up! Jackaroo in Training is for the young station hand or would-be cowboy, with a hat, boots, lasso and windmill in a richly detailed outback scene. It's a true-blue Aussie design for the bush kid at heart.", "perfectFor": ["Rural and station kids", "Rodeo and campdraft families", "Kids who love horses and cattle", "Country-themed birthdays"] }, "JILL": { "artwork": "A pink cowgirl hat and pink floral cowboy boots, a sunset over hills, a gold horseshoe and a pink lasso framing \"LITTLE JILLAROO\" in western lettering.", "pitch": "The country girl's answer to Jackaroo. Little Jillaroo has a pink hat, floral boots, a lucky horseshoe and a sunset over the paddock, and it's a gorgeous, detailed design for girls who love horses, farms and the outback.", "perfectFor": ["Country girls", "Horse-mad kids", "Rodeo, pony club and show days", "Pink-loving bush kids"] }, "MUST": { "artwork": "A brown hat with an orange bandana, a lasso and a stockwhip, cattle silhouettes and cowboy boots around \"MINI MUSTERER\" in bold western lettering with \"in training\".", "pitch": "For the young stockman who can't wait to round up the herd. Mini Musterer captures cattle-station life with a stockwhip, cattle, boots and lasso, and it's a proud shirt for kids growing up on the land.", "perfectFor": ["Cattle station and farm kids", "Kids of stockmen and graziers", "Agricultural shows", "Outback-themed parties"] }, "RINGIT": { "artwork": "A blue motorbike, cattle silhouettes, stockyard panels and a swag behind \"RINGER\" in bold western lettering, with \"in training\" in script, a lasso and a branding iron.", "pitch": "A tribute to the ringers of northern Australia. Ringer in Training is packed with station detail, including the mustering motorbike, the cattle yards, the swag and the branding iron, so it's for the kid who dreams of working on a big cattle station.", "perfectFor": ["Northern Australian station families", "Kids who love motorbikes and cattle", "Rural gifts", "Show and campdraft days"] }, "YARD": { "artwork": "\"YARD HAND\" in brown western lettering with a lasso, work gloves, a wooden fence, a wheelbarrow of hay, a shovel and a shady tree.", "pitch": "For the little helper who's always out in the yard: moving hay, carting dirt and fixing fences. It's a warm, detailed rural design for farm, hobby-farm and acreage kids.", "perfectFor": ["Farm and acreage kids", "Kids who help with outdoor chores", "Gifts from farming grandparents", "Horse and hobby-farm families"] }, "ROUSE": { "artwork": "A woolly sheep standing beside a timber shearing shed and round hay bales behind a wooden fence, above bold black \"LITTLE ROUSEY\" text.", "pitch": "A nod to the rouseabouts who keep the shearing shed running. Little Rousey is a gem for sheep-farming families and anyone who's spent time in a woolshed. It's a uniquely Australian design you won't find anywhere else.", "perfectFor": ["Sheep and wool-farming families", "Kids of shearers and shed hands", "Rural gifts", "Agricultural shows"] }, "LAWN": { "artwork": "Bold black \"LAWN MOWING PRO\" lettering with an illustrated boy in an orange hi-vis vest pushing an orange lawnmower across a strip of green grass.", "pitch": "For the kid who follows the mower up and down every Sunday, or the young entrepreneur starting their first mowing round. Add their business name to the front, like \"Lachie's Mowing\", and they're ready for customers. It's a customer favourite that kids refuse to take off.", "perfectFor": ["Kids who love the lawnmower", "Young entrepreneurs with a mowing business", "Kids of gardeners and mowing contractors", "Older kids up to size 12"] }, "GARD": { "artwork": "A garden scene with a fork, a hose, blue gumboots, a seedling, an orange wheelbarrow and hand tools above \"LITTLE GARDENER\" in green lettering.", "pitch": "For the green thumb in the making. Little Gardener is bright and colourful, with gumboots, wheelbarrow, hose and seedling, and it's perfect for kids who love planting, watering and digging in the veggie patch with Mum, Dad or the grandparents.", "perfectFor": ["Kids who love gardening", "Gifts from green-thumbed grandparents", "School and community garden kids", "Kids of landscapers and horticulturists"] }, "LAND": { "artwork": "The same colourful garden scene of a fork, hose, blue gumboots, seedling, orange wheelbarrow and hand tools above \"LITTLE LANDSCAPER\" in green lettering.", "pitch": "For the children of landscapers and anyone who's helped build a garden from scratch. Little Landscaper uses our colourful garden illustration with a trade title to match.", "perfectFor": ["Kids of landscapers", "Kids who love outdoor projects", "Garden-loving families"] }, "ARB": { "artwork": "A black silhouette of an arborist in a helmet climbing a large tree on a rope, with a chainsaw and bold \"LITTLE ARBORIST\" lettering.", "pitch": "For the little tree climber and the kids of arborists and tree loppers. The striking silhouette of a climber roped into a tree with a chainsaw makes this a proud and unusual trade design.", "perfectFor": ["Kids of arborists and tree loppers", "Adventurous tree-climbing kids", "Outdoor-loving families"] }, "BOIL": { "artwork": "Bold black \"APPRENTICE BOILERMAKER\" lettering with a silhouette of a welder in a welding helmet, sparks flying from the torch.", "pitch": "Boilermakers build the backbone of Australian industry, and now their kids can wear it with pride. The welder silhouette with sparks flying makes this a proud, specific trade shirt that's hard to find anywhere else.", "perfectFor": ["Kids of boilermakers and fabricators", "Mining and heavy-industry families", "Trade-specific gifts"] }, "WELDER": { "artwork": "Bold black \"APPRENTICE WELDER\" lettering with a silhouette of a welder in a helmet with sparks flying from the torch.", "pitch": "For the kids of welders and anyone who's watched sparks fly in the shed. The welding silhouette makes the trade instantly recognisable.", "perfectFor": ["Kids of welders and fabricators", "Shed and workshop families", "Trade-specific gifts"] }, "BRICK": { "artwork": "A small pyramid of bricks on a line above bold black \"APPRENTICE BRICKLAYER\" lettering.", "pitch": "For the little brickie who stacks everything in sight. The tidy brick pyramid makes this a clean, recognisable trade design for bricklaying families.", "perfectFor": ["Kids of bricklayers", "Block-stacking toddlers", "Construction families"] }, "CAB": { "artwork": "A red claw hammer crossed with a handsaw above bold black \"APPRENTICE CABINET MAKER\" lettering.", "pitch": "For kids of cabinet makers, joiners and woodworkers. The crossed hammer and saw are a nod to fine craftsmanship, and it's a great gift for a workshop family.", "perfectFor": ["Kids of cabinet makers and joiners", "Woodworking families", "Trade-specific gifts"] }, "CHIP": { "artwork": "A red claw hammer crossed with a handsaw above bold black \"LITTLE CHIPPIE\" lettering.", "pitch": "Australia's favourite name for a carpenter, on a shirt for the littlest chippie on site. It's one of our popular designs for building families, and perfect for the kid with a toy tool belt.", "perfectFor": ["Kids of carpenters and builders", "Kids who love toy tools", "Construction families", "Birthday and Christmas gifts"] }, "BUILD": { "artwork": "A black house icon with a hammer inside it, above bold \"LITTLE BUILDER\" lettering.", "pitch": "A simple, strong design for any building family. Little Builder suits the children of builders, renovators and home-improvement lovers, and any kid who builds forts out of couch cushions.", "perfectFor": ["Kids of builders and renovators", "Families building a new home", "Lego and block-building kids"] }, "CONC": { "artwork": "A full-colour concreting scene with a blue concrete agitator truck with an orange drum, a plate compactor, a cement mixer and a worker on a ladder above \"APPRENTICE CONCRETER\" in orange and silver lettering.", "pitch": "One of our most detailed designs. Apprentice Concreter shows a whole concreting crew at work with the agitator truck, plate compactor and mixer. It's a big hit with the kids of concreters and anyone fascinated by concrete trucks.", "perfectFor": ["Kids of concreters and formworkers", "Concrete-truck spotters", "Construction families", "Birthday gifts"] }, "FENC": { "artwork": "A black post-and-rail fence above bold \"APPRENTICE FENCER\" lettering.", "pitch": "For fencing families in town and on the farm. The simple fence silhouette makes it clear what this little apprentice is learning.", "perfectFor": ["Kids of fencing contractors", "Farm kids who help with fencing", "Rural gifts"] }, "FIT": { "artwork": "Bold black \"APPRENTICE FITTER\" lettering with a spanner-in-gear icon.", "pitch": "For the children of fitters and turners, maintenance crews and mining fitters. The spanner-and-gear symbol represents the mechanical trades.", "perfectFor": ["Kids of fitters and mechanical tradespeople", "Mining and industrial families", "Trade-specific gifts"] }, "DIESELFIT": { "artwork": "Bold black \"LITTLE DIESEL FITTER\" lettering with a spanner-in-gear icon.", "pitch": "For the kids of diesel fitters, the people who keep Australia's trucks, mining gear and machinery running. It's a specific trade design that diesel families love finding.", "perfectFor": ["Kids of diesel fitters", "Mining and heavy-machinery families", "Trucking families"] }, "DIESELMECH": { "artwork": "Bold black \"LITTLE DIESEL MECHANIC\" lettering with a spanner-in-gear icon.", "pitch": "For kids who love big engines and the parents who fix them. Little Diesel Mechanic is a proud shirt for diesel mechanic families.", "perfectFor": ["Kids of diesel mechanics", "Trucking and agricultural machinery families", "Kids who love big trucks"] }, "AMECH": { "artwork": "A full-colour cartoon hot rod in purple and orange with flame decals, a huge chrome supercharged engine bursting out of the bonnet and fire from the exhausts, framed by \"APPRENTICE\" arched above and \"MECHANIC\" below in orange.", "pitch": "Our most eye-catching mechanic design. The wild, supercharged hot rod with flames is pure fun for car-mad kids, and it's perfect for the children of mechanics and anyone who spends weekends in the garage.", "perfectFor": ["Kids of mechanics", "Car-mad kids", "Car show and motorsport families", "Birthday gifts"] }, "AREVH": { "artwork": "The same full-colour cartoon hot rod with a supercharged engine and flames, framed by \"APPRENTICE\" arched above and \"REV HEAD\" below in orange.", "pitch": "For the kid who makes engine noises at every passing car. Apprentice Rev Head uses our popular hot-rod artwork, and it's perfect for families who live for burnouts, car shows and Bathurst.", "perfectFor": ["Car-loving kids", "Motorsport families", "Car show outings", "Gifts from rev-head dads and uncles"] }, "HOONIT": { "artwork": "The cartoon hot rod with a giant supercharged engine and flames, with \"HOON\" above and \"IN TRAINING\" below in orange lettering.", "pitch": "A cheeky one for car families. Hoon in Training uses our flame-spitting hot rod and gives a knowing wink to the kid who's already pedalling their bike way too fast.", "perfectFor": ["Car-mad kids with a cheeky streak", "Motorsport families", "Funny gifts from uncles"] }, "MECH": { "artwork": "Bold black \"LITTLE MECHANIC\" lettering with a large green spanner above.", "pitch": "A clean, classic design for the kid who 'fixes' everything with a toy spanner. It's a popular choice for mechanic families and car-loving kids.", "perfectFor": ["Kids of mechanics", "Kids who love tools and cars", "Garage helpers"] }, "ASPK": { "artwork": "A yellow lightning bolt and a green spanner either side of bold black \"LITTLE AUTO SPARKY\" lettering.", "pitch": "For the children of auto electricians. The lightning bolt and spanner combine electrical and mechanical, just like the trade.", "perfectFor": ["Kids of auto electricians", "Car and caravan families", "Trade-specific gifts"] }, "SPK": { "artwork": "A big yellow lightning bolt beside bold black \"LITTLE SPARKY\" lettering.", "pitch": "Australia's nickname for an electrician, on a shirt for the most energetic kid in the house. Little Sparky is one of our most popular trade designs. It's simple and bold, and it's perfect for electricians' kids and any little live wire.", "perfectFor": ["Kids of electricians", "High-energy kids", "Birthday and Christmas gifts", "Siblings of a Little Plumber or Little Chippie"] }, "PLUM": { "artwork": "Blue pipe fittings with a dripping water drop beside bold black \"LITTLE PLUMBER\" lettering.", "pitch": "For the kid who's fascinated by taps, hoses and anything with water. Little Plumber is a popular design with plumbing families, and we can add Mum or Dad's business name or logo to the front.", "perfectFor": ["Kids of plumbers and gasfitters", "Water-loving kids", "Plumbing business promotion (custom logo on front)"] }, "ENG": { "artwork": "An orange hard hat, a clipboard with a ticked checklist and a pen in front of a grid, beside bold black \"LITTLE ENGINEER\" lettering.", "pitch": "For the future engineer who asks how everything works. The hard hat and checklist suit the children of civil, mining and structural engineers, and kids who love building and problem-solving.", "perfectFor": ["Kids of engineers", "Curious, problem-solving kids", "Construction and mining families", "STEM-loving kids"] }, "SURV": { "artwork": "", "pitch": "For the children of surveyors, the people who measure up every site before anything gets built. It's a specific trade design for surveying families.", "perfectFor": ["Kids of surveyors", "Construction and mining families", "Trade-specific gifts"] }, "PLAST": { "artwork": "A blue plastering trowel and hawk crossed with a scraper behind \"LITTLE PLASTERER\" in black and light-blue lettering.", "pitch": "For the kids of plasterers and the little ones who love smoothing out playdough. The blue tools and lettering give this design a fresh, bright look.", "perfectFor": ["Kids of plasterers", "Renovating families", "Trade-specific gifts"] }, "TILER": { "artwork": "A full-colour illustration of a tiler laying wall tiles, with a notched trowel, a rubber mallet and a grout float, above \"APPRENTICE TILER\" in grey and blue lettering.", "pitch": "A detailed, colourful scene of a tiler at work with all the tools of the trade. It's a standout shirt for tiling families that's hard to find anywhere else.", "perfectFor": ["Kids of tilers", "Renovation families", "Trade-specific gifts"] }, "GLAZ": { "artwork": "Bold black \"APPRENTICE GLAZIER\" lettering beside a blue line drawing of a glazier carrying a pane of glass.", "pitch": "For the children of glaziers, a trade that rarely gets its own merch. A proud and unique gift for glass and window families.", "perfectFor": ["Kids of glaziers", "Window and glass business families", "Trade-specific gifts"] }, "ROOF": { "artwork": "A black roof-line silhouette with a chimney above bold \"APPRENTICE ROOFER\" lettering.", "pitch": "For the kids of roofers, and every kid who has ever tried to climb onto the shed roof. It's a clean, bold trade design.", "perfectFor": ["Kids of roofers", "Construction families", "Trade-specific gifts"] }, "SPRAY": { "artwork": "A red spray-painting gun with its air hose sweeping around an outline of a car with red racing stripes, beside bold black \"APPRENTICE SPRAY PAINTER\" lettering.", "pitch": "For the kids of automotive spray painters and smash-repair families. The spray gun with the racing-striped car makes it clear what this trade is about.", "perfectFor": ["Kids of spray painters", "Smash repair families", "Car-loving kids"] }, "PAN": { "artwork": "A black car front with a large spanner beside bold \"LITTLE PANEL BEATER\" lettering.", "pitch": "For the children of panel beaters and smash-repair specialists. It's a bold, simple trade design for families in the automotive industry.", "perfectFor": ["Kids of panel beaters", "Smash repair families", "Car-loving kids"] }, "TYREFIT": { "artwork": "Bold black \"TYRE FITTER\" lettering with a spanner-in-gear icon.", "pitch": "For the kids of tyre fitters, whether in a tyre shop, on mine sites or on the road. It's a bold, practical trade design.", "perfectFor": ["Kids of tyre fitters", "Mining and trucking families", "Automotive families"] }, "TOW": { "artwork": "", "pitch": "For the kid who gets excited every time a tow truck goes past, and for the children of tow truck drivers who come to the rescue day and night.", "perfectFor": ["Kids of tow truck operators", "Truck-loving kids", "Automotive families"] }, "TRUCK": { "artwork": "A black truck silhouette with \"TRUCKER\" in orange on its side, a warning triangle and \"WARNING\" above, and \"in training\" in orange script across the wheels.", "pitch": "For the next generation of truckies. Trucker in Training is for kids who wave at every road train and the children of the drivers who keep Australia moving.", "perfectFor": ["Kids of truck drivers", "Truck-loving kids", "Long road-trip families", "Transport and logistics families"] }, "FORK": { "artwork": "An orange forklift beside bold black \"LITTLE FORKLIFT OPERATOR\" lettering.", "pitch": "For the children of warehouse workers, storemen and forklift drivers, and kids who think forklifts are the best machine ever invented.", "perfectFor": ["Kids of forklift and warehouse workers", "Machine-loving kids", "Logistics families"] }, "FRIDGY": { "artwork": "Large bold black lettering reading \"LITTLE FRIDGY\", no illustration.", "pitch": "For the kids of refrigeration and air-conditioning mechanics, Australia's 'fridgies'. A rare trade design that fridgie families love to find.", "perfectFor": ["Kids of refrigeration and air-con mechanics", "Trade-specific gifts"] }, "GARBO": { "artwork": "Bold black \"LITTLE GARBO\" lettering above a black silhouette of a garbage truck.", "pitch": "Bin day is the highlight of the week for many little kids. Little Garbo celebrates garbage-truck fans and the children of waste and recycling workers.", "perfectFor": ["Kids who love bin day", "Kids of garbage and recycling truck drivers", "Truck-loving toddlers"] }, "GSUP": { "artwork": "A detailed green garbage truck with its side arm lifting a red-lidded wheelie bin, above bold black \"SUPERVISOR\" lettering.", "pitch": "For the toddler who watches the bin truck from the window every week. The colourful truck with its lifting arm in action makes this a favourite with garbage-truck-obsessed kids.", "perfectFor": ["Garbage-truck obsessed toddlers", "Kids of waste-industry workers", "Birthday gifts for truck fans"] }, "RIG": { "artwork": "", "pitch": "For the children of riggers and doggers, the crew who make every big lift happen safely on construction and mining sites.", "perfectFor": ["Kids of riggers and doggers", "Construction and mining families", "Trade-specific gifts"] }, "SCAF": { "artwork": "A black scaffolding tower with little worker silhouettes on each level beside bold \"LITTLE SCAFFY\" lettering.", "pitch": "For the children of scaffolders. The scaffold tower with tiny workers makes it unmistakable, and it uses the trade's own nickname, \"Scaffy\".", "perfectFor": ["Kids of scaffolders", "Construction families", "Trade-specific gifts"] }, "STEELIE": { "artwork": "A grid of reinforcing bar with tie-wire pliers inside a square frame, beside bold black \"LITTLE STEELIE\" lettering.", "pitch": "For the kids of steel fixers and reo workers. The rebar grid and pliers are a nod to a trade that rarely gets recognised on kids' clothing.", "perfectFor": ["Kids of steel fixers", "Construction families", "Trade-specific gifts"] }, "SPRINK": { "artwork": "A black fire-sprinkler head spraying droplets above bold \"SPRINKLER FITTER\" lettering, a heavy rule, and \"IN TRAINING\".", "pitch": "For the children of fire sprinkler fitters. A unique trade design for a specialist industry.", "perfectFor": ["Kids of fire sprinkler fitters", "Fire protection industry families", "Trade-specific gifts"] }, "PEST": { "artwork": "A black silhouette of a pest controller in a cap carrying a backpack sprayer and spraying, beside bold \"PEST CONTROL\" lettering.", "pitch": "For the kids of pest controllers, and the kid who's on a mission against every spider and ant in the backyard.", "perfectFor": ["Kids of pest controllers", "Bug-hunting kids", "Pest control business families"] }, "PAINT": { "artwork": "A paintbrush dripping blue paint and a paint tin above \"LITTLE PAINTER\" printed on a blue paint-roller stripe, with the roller handle at the end.", "pitch": "For the children of painters and decorators, and kids who love getting creative with a brush. The roller stripe and dripping brush make it bright and fun.", "perfectFor": ["Kids of painters and decorators", "Arty kids", "Renovating families"] }, "TRAF": { "artwork": "", "pitch": "For the children of traffic controllers, the people keeping roadworks safe across Australia. It's an especially good fit in hi-vis!", "perfectFor": ["Kids of traffic controllers", "Roadworks and civil construction families", "Kids who love 'STOP/SLOW' signs"] }, "APPTRADIE": { "artwork": "Bold black block lettering reading \"APPRENTICE TRADIE\" on two lines, no illustration.", "pitch": "Not sure which trade? Apprentice Tradie covers them all. It's a clean, bold design that's perfect for any tradie family or as a gift when you don't know the exact trade.", "perfectFor": ["Any tradie family", "Gifts when you're unsure of the trade", "Parents who prefer text-only designs"] }, "CONFORE": { "artwork": "", "pitch": "For the child who runs the construction site, or at least thinks they do. Little Construction Foreman suits the families of builders and construction supervisors.", "perfectFor": ["Kids of builders and foremen", "Construction families", "Bossy little supervisors"] }, "LFORE": { "artwork": "", "pitch": "Little Foreman is for the kid in charge of the crew, on construction sites and mine sites alike.", "perfectFor": ["Kids of foremen and supervisors", "Construction and mining families"] }, "GRADE": { "artwork": "", "pitch": "For the children of grader operators and kids who love big road-building machines. It's a specific earthmoving design for civil construction and mining families.", "perfectFor": ["Kids of grader operators", "Civil construction and mining families", "Machine-loving kids"] }, "CUSTOM": { "artwork": "", "pitch": "Can't find the right design? We can create a custom design or print your business name or logo. Customers often add a family business name, and our reviews mention custom logos coming out beautifully. Get in touch to discuss your idea.", "perfectFor": ["Family businesses wanting a mini uniform", "Trades not covered by our standard range", "Team, event and corporate orders"] }, "BB": { "artwork": "", "pitch": "A design for our hi-vis dog shirts. Big Boss is for the four-legged supervisor who rules the yard. It pairs perfectly with a kid's Dad's Boss or Site Supervisor shirt for a matching family photo.", "perfectFor": ["Dogs who run the household", "Matching dog-and-kid sets", "Tradies whose dog comes to work"] }, "SEC": { "artwork": "", "pitch": "A design for our hi-vis dog shirts. Security is for the dog that guards the gate, the ute or the worksite. It's practical hi-vis for walks with a bit of humour.", "perfectFor": ["Guard dogs and good boys", "Site dogs", "Visible dog walking"] }, "TOPS": { "artwork": "\"MY JOB IS\" in black brush lettering above a red rubber-stamp style \"TOP SECRET\", with \"EVEN I DON'T KNOW WHAT I'M DOING\" underneath.", "pitch": "A design for our adult shirts. It's a tongue-in-cheek shirt for the grown-up worker who's tired of explaining what they do, and it gets laughs on site and makes a great gift for workmates.", "perfectFor": ["Adults with a sense of humour", "Workmate gifts and Kris Kringle", "Matching parent shirts alongside a kids' design"] }, "WARN": { "artwork": "A safety-sign style panel with an orange warning triangle and \"WARNING\" header, stick figures of one worker kicking another, and \"TO AVOID INJURY DON'T TELL ME HOW TO DO MY JOB\".", "pitch": "A design for our adult shirts. It's a classic tradie joke in proper safety-sign style, for the worker who's heard enough advice from the sidelines.", "perfectFor": ["Tradies with a sense of humour", "Workmate and Father's Day gifts", "Matching parent shirts"] }, "HOUR": { "artwork": "", "pitch": "A design for our adult hi-vis shirts. It's a fun work-site design for grown-ups that pairs nicely with the kids' range for matching family shirts.", "perfectFor": ["Adults wanting matching shirts with their kids", "Workmate gifts"] } } }